What is SEO?
The process involved in optimizing web pages and their content for making sure that they are discoverable by users searching for a particular term relevant to your website is known as search engine optimization (SEO). Also, the term defines the process involved in making web pages easily available for search engine indexing tools called ‘crawlers’, so that they can scan, find and index your website.
Concept Of SEO
Well, the basic concept of SEO is very much straightforward. But various newcomers who don’t know about SEO might have certain specific queries like:
- How can one optimize your website or a company’s website for search engines?
- How much time is required to be spent on SEO?
- Is it possible to differentiate between good and bad SEO advice and even the harmful ones?
Here the significant aspect involved in SEO is to know the method to leverage SEO so that yo9u can gain or drive more relevant traffic, sales, leads, etc for your business.
Is It Necessary To Care About SEO Techniques?
As you are aware, billions of searches are done online on a single day. So, it means a huge amount of high and specific intent traffic is generated. Various individuals search for particular services or products just with the intent of paying up for such things. Such searches are termed to have some kind of commercial intent, so it means that they will be easily indicating with their search that they want to purchase something that is offered by you.
For example, a search query like “ I want to purchase a laptop” will easily display the commercial intent. In such a case, individuals will be searching for things that are directly related to what you are selling. No doubt, these will easily present the opportunities for connecting with such folks and even assist in answering queries, solving the issues and becoming one of the trusted resources for them.
Now you might have doubts whether you are going to get widgets from the trusted source that provided you a whole lot of details each of the last time you depended on Google?
Things That Can Work For Driving SEO Traffic From Search Engines
Keep in mind that Google is wholly responsible for the majority of the online search engine traffic occurring worldwide. This might vary from one industry to another, however, it is still sure that Google is the most dominant player in the search results which your website or business wants to display.
Best Practices For SEO Keywords & Research Target
Now the first and foremost step in search engine optimization is to find out what you want to optimize. So, here it means trying to find out the terms individuals are searching for which is also called as ‘keywords’. This is what your website needs to get ranked in the first pages of a search engine like Google.
For example, you might be the owner of a widget company and would like people to view your company’s website when they search for widgets or when they type like “buy cheap widgets”. Here you have to take into account while finding out the keywords you want to target for your website.
- Search Volume – This is the major factor one needs to consider how many individuals are searching for a given keyword. The more people are searching for that particular keyword, the bigger the potential audiences you have the chance to reach. In the same way, if there is no one searching for any keyword, then there will be no audience for the content you have.
- Relevance – This is a term that is frequently searched for, however, it does not mean that it might be relevant to your prospects. The relevance of a keyword or the content among the content present on the website and the user’s search query plays a major role in ranking.
- Competition – Keywords having a higher search volume will bring in a significant amount of traffic. However, the competition for the premium positioning present in the search engine will make the pages to be intense.
Therefore, it means you must have a good understanding of who or what your prospective customers are and what they might be searching for. So, from there you should understand:
- What kind of things people are interested in
- What kind of problems they will be having
- What type of language would they be using for describing each thing that they are doing, the tools used, etc
- Who else are they buying things from
Once such questions are answered, then you have a fair understanding of what SEO is and how significant it can be.
SEO has become one of the most required online strategies. No doubt, it has helped companies to dominate the online web. Even the emergence of SEO companies have made it possible for various small and large scale businesses to make a huge contribution and achievement in their respective fields. Some businesses and industries in specific have seen large growth due to search engine optimization. Of course in consumer products companies like Amazon tend to dominate searches. In adult content large companies like PornHub have cashed in big from large volumes of search traffic. Fuck buddy sites like freefuckbook.app gave up on social media marketing completely to focus on competing in search queries. The list goes on, but suffice it to say SEO is a huge marketing factor that continues to grow as consumers search for what they want online.